Hand in Hand Soap: Delivering Soap and Clean Water to Children in Need

By: Andrea Fasciano

A devastating 5 million children die every year from illnesses linked to water and 45% of these deaths could be stopped by hand washing. When Bill Glaab and Courtney apple, the founders of Hand in Hand Soap, discovered this, they knew something had to be done and that is how Hand in Hand Soap was initiated!

In 2012, the company went on their very first soap donation trip to Haiti. After meeting countless amounts of children and growing a strong, rapid fond for the country, they knew that they wanted to do more to help. In 2013, Hand in Hand began their clean water program by opening their first well in Onaville, Haiti which serves 240 families on a daily basis. So far, their amounts of donated bars of soap have exceeded one million. They have also constructed and repaired four wells that disperse clean water to thousands of people .

All of their products are made in the United Stated with natural, 100% vegan, and environmentally friendly ingredients. For every item that is sold, Hand in Hand donates one bar of soap along with a one month supply of clean water to a child in need. They offer products such as bar soaps, skin essentials, lotions, and fragrances all at an affordable cost.

To learn more about Hand in Hand soap, please visit their website at https://www.handinhandsoap.com.


Yoobi’s Commitment to Helping Students and Teachers In Need

By: Andrea Fasciano

Yoobi assists children by delivering school supplies to help learning and creativity flourish. Their core belief is every student should have access to educational materials and that instructors should not have to spend their own earnings on academic supplies. For every Yoobi product purchased, an item is donated to a classroom in need in the United States.

Screen Shot 2018-01-18 at 10.04.18 AM.pngThere are millions of children around the country who lack primary school materials. A majority of educators obtain these products through their own money. Yoobi strives to put a change to this. For every one of their items sold, they donate crucial, instructive items such as pencils, crayons, rulers, and glue sticks.

Last year when two devastating storms struck Florida and Texas, Yoobi did all they could to help. They donated almost 1.9 million dollars worth of school supplies to over 135,000 students in Texas. This helped more than 4,500 classrooms and teachers that were brutally impacted by the storm. In Florida, Yoobi sent school supplies to over 55,000 students who were in need. On Giving Tuesday in November, they launched their #WhoWillYoobi movement. Participants expressed how they would make a difference in the world and shared Yoobi’s video, urging the participation of their loved ones and community in order to inspire the future.

Yoobi offers materials such as notebooks, backpacks, lunch bags, stamps, folders, and laptop cases at an affordable cost. They also offer incredible $1- $4 deals on composition books, stickers, lanyard, whiteboards, and backpacks. By working together, we can help both teachers and students receive supplies of paramount importance.

For more information, please visit https://yoobi.com.


(Copywriting Sample) Makmi Group Services

By: Andrea Fasciano 


At Makmi Group, we specialize in bringing branding to life through the creation of invigorating brands. We understand the prominence of brand identity. Brands created by our agency are guaranteed to increase your company’s recognition, recall, and familiarity.

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We are here to assist you in the growth of your business. Our effective and outstanding marketing strategy and planning will help you determine what techniques are important so your business prospers. Makmi Group will assist in determining what your professional long term goals are and identifying objectives to help reach your company’s mission.


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Our talented team understands that imagery and branding go hand in hand. Here at Makmi Group, we have mastered the art of creating visuals to express your company’s identity. By combining your creative needs with marketing goals and objectives, you are guaranteed to receive striking visuals that reflect the essence of your brand.

PR & Media

Makmi Group ensures that your public relation and media plans intertwine with your marketing and business development goals. We support you in the initiation of new relationships, while providing beneficial content and ideas to clearly differentiate your brand from the competition. Our agency strives to unite your business with individuals who share interests correlated to your brand.

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Social Media

We understand the importance of utilizing social media. Social media marketing must be comprehensive and therefore, we engage, share content, and build trust. Makmi Group is highly knowledgeable in discovering potential customers online to help your company succeed.

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The Power of Social Media: How Businesses Benefit

By: Andrea Fasciano

A study from The Statistics Portal shows that 81%, or 1.96 billion people, are social media users and this number is expected to rise within the next year. Social media has become so important because it delivers a virtual portal of communication for businesses to potential consumers. Through this gateway, businesses can expand their knowledge on what their customers want while receiving feedback, suggestions, and complaints. Here are some of the ways that all businesses can benefit from utilizing social media platforms such as Facebook, Twitter, and even Instagram.

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Percentage of U.S. population with a social media profile from 2008 to 2017

  1. It shows that you are an active company

Updating and maintaining your companies social media account on a daily basis demonstrates to potential clients that you are dynamically taking notice of their comments. Therefore, this shows that you value the input of your clients and make it an everyday priority to assure that you are present on your social media page.

  1. Convenience

Many customers would prefer to reach out to a company through social media rather than phone because it is less of a hassle. By choosing to always have an employee monitoring the social media page, you are guaranteeing that all customers are noticed and receive replies to their inquiries and comments.

  1. Reputation

If consumers are satisfied with their purchases, there is a high chance that they will write about it on your social media page to encourage other buyers in the market. This would be a direct advantage to your business, demonstrating your guaranteed effective product or service and potentially attracting the attention of more customers.

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  1. Educating your consumers

Having a social media page is an opportunity for companies to elaborate on the specific services and products they are offering. It further shows that you are cultivated in your field and gives you a highly professional image to your prospective purchasers.

  1. Spread Awareness

Social media is not only beneficial for larger companies, but for smaller companies as well. Facebook, Twitter, and Instagram are all platforms that have millions of active users. Customers are capable of sharing posts and hash tagging, which only increases the amount of views. The chances of your company getting noticed will grow significantly if employees efficiently utilize social media outlets.






Case Study: Nivea’s White is Purity Ad Controversy

By: Andrea Fasciano

Nivea is a well-known skin-care company that offers products such as body lotion, body wash, face moisturizer, and cleansing foam. On March 31st, 2017, the German company published an ad for its innovative invisible deodorant on their Middle East Facebook page. It shows the back of a woman wearing a white robe sitting in front of a window with the phrase “White is Purity” and caption “Keep it clean, keep it bright. Don’t let anything ruin it. #Invisible,”. The advertisement was heavily criticized by Facebook users, who expressed that it endorsed racism. Three days later, Nivea deleted the ad and apologized to the public.

What Went Wrong?

Consumers conveyed their disapproval on Facebook and Twitter, blasting the company for promoting white supremacy. After the backlash, Nivea issued a statement acknowledging that the ad was unsuitable to the company’s values. However, many did not accept it because this was not the first time that the company had created a discriminatory advertisement. Back in 2011, their offensive “Re-civilize Yourself” ad portrayed a black man throwing a decapitated head of another black male with an afro and a beard. Consequently, many Screen Shot 2017-10-06 at 10.04.30 AM.pngoutraged consumers reported that they would no longer be purchasing Nivea products.  The company removed this ad and apologized, stating that it does not reflect their views and beliefs. Nivea explained, “We are deeply sorry to anyone who may take offense to this specific post. Diversity and equal opportunity are crucial values of Nivea.”

What Companies Can Learn 

The main thing companies can gain from this controversy is to always be sensitive towards controversial issues. Nivea’s “White Is Purity” advertisement was not a success because it is intensifying racism, an incredibly controversial topic in contemporary society.

Prior to introducing an ad, companies should ask two crucial questions:

  1. Will this offend any particular ethnicity or culture?
  2. Will this ad bring people together in unity, rather than tear them apart?

When they removed the ad, Nivea announced, “After realizing that the post is misleading, it was immediately withdrawn.” This suggests that they did not adequately assess the impact of the advertisement beforehand. If the company had carefully evaluated the advertisement prior to releasing it, they would have recognized the racist aspects that were clearly present. In the future, Nivea needs to focus on generating advertisements that will join people together in harmony. They must also devise methods for effectively and appropriately demonstrating diversity and inclusivity, which are crucial values to their company. Failure to do so will be detrimental to the future success of Nivea.









Five Tips For Setting Up a Class Virtual Reality Kit

By: Andrea Fasciano

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With technology rapidly enhancing, it is no wonder why virtual reality is starting to become a favorable educational method. It can be challenging to initiate a virtual reality kit in the classroom since it is relatively new to the modern world. In order to get the most out of this educational technique, here are some tips when setting up a innovative virtual reality kit in your classroom.

  1. Make Use of The Computer

With the swift advancement of the computer, it will be incredibly beneficial when it comes to the virtual reality kit in the classroom. It is time to steer away from the traditional methods of instruction, such as textbooks. The computer is appealing and amusing to students. Therefore, it’ll give them the opportunity to learn while also having an enjoyable learning experience.

  1. Incorporate Student Interaction Activities

Allow for the students to reflect on their experience of the virtual reality that they participated in. They will learn a significant amount from their peers, resulting in a stronger understanding of the material.

  1. Consider Google’s Expeditions

Introduced in 2015, Expeditions is a low cost tool that includes a camera capable of capturing a 360-degree virtual reality image. This gives students the chance to virtually travel to endless amounts of destinations.

  1. 4D Anatomy

4D Anatomy Online is a resource that has a lot to offer when it comes to medical education. Students are able to learn at their own comfortable pace and gain immediate evaluation. It can be accessed from the tablet, iPad, and desktop computer.

  1. Encourage and Inform Other Instructors

Notify other teachers how the lesson turned out and assess the outcome of using the virtual reality kit in the classroom. Evaluate the ways in which the virtual reality lesson could be improved in order to best serve the education of your students.

In summary, virtual reality kits are capable of making education incredibly more enjoyable for students if utilized appropriately.


Absolute Zero Ice Cream Rolls into Montclair

      Screen Shot 2017-01-13 at 8.27.32 PM.pngAbsolute Zero Ice Cream assembles intriguing Thai-inspired ice cream rolls. If you are craving a brief escape from the bitter cold temperatures and a delicious taste of summertime, then be sure to check out Absolute Zero Ice Cream. It was introduced into the Montclair community in November of 2016 and has been receiving phenomenal business.

These ice cream rolls are incredibly unique, for they consist of fresh milk and cream as a base rather than ice cream mix powder. Kut, the founder of Absolute Zero Ice Cream, further describes, “We proceed to mix in additional ingredients such as fresh fruit or cookies to create different flavors over our special ordered ice cream pan which is below zero. Then we spread it out to flatten and roll it into ice cream rolls. Once it is finished, we offer any toppings and it is unlimited”. In addition, the customer is given the captivating opportunity to watch their ice cream being rolled out and prepared right in front of their eyes.

The owner of Absolute Zero Ice Cream was exposed to the idea of Thai style ice cream as he was exploring ideas for his new business. He keenly decided to start his business in Montclair because he admires the town and how it contains a vast amount of opportunities when it comes to initiating a new business. He further explains that, “It is surrounded by many different restaurants and I just knew it is a perfect fit for Montclair”.

Absolute Zero Ice Cream is also accommodating towards those who have allergies to nuts. In response to a curious customer who reached out asking about nut free items on their Facebook page, the business replied, “Everyday we have a specific machine set to the side just for nut free ice cream”.

One of the most popular items on the Absolute Zero Ice Cream’s menu is ‘Camp and Chill’, which is comprised of chocolate rolled ice cream topped with marshmallows, graham crackers and whipped cream. Another vastly purchased item is the ‘Strawberry Shortcake’, which has strawberries, whipped cream, mint Oreos, and marshmallows. There are also a variety of other enticing toppings that Absolute Zero Ice Cream has to offer including bananas, raspberries, coconut shavings, blueberries, caramel syrup, pretzels, teddy grahams, crushed cookies, sprinkles, and chocolate syrup.

Through their positive reviews and 5 star ratings on the businesses Facebook page, it is evident that customers are incredibly pleased with Absolute Zero Ice Cream. As Kut eagerly states, “Business has been better than expected and I am glad to see happy and satisfied customers. We are fortunate to have people come and support us”. You can learn more about menu items and what they have to offer by calling 862-213-3748.