(Copywriting Sample) Makmi Group Services

By: Andrea Fasciano 


At Makmi Group, we specialize in bringing branding to life through the creation of invigorating brands. We understand the prominence of brand identity. Brands created by our agency are guaranteed to increase your company’s recognition, recall, and familiarity.

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We are here to assist you in the growth of your business. Our effective and outstanding marketing strategy and planning will help you determine what techniques are important so your business prospers. Makmi Group will assist in determining what your professional long term goals are and identifying objectives to help reach your company’s mission.


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Our talented team understands that imagery and branding go hand in hand. Here at Makmi Group, we have mastered the art of creating visuals to express your company’s identity. By combining your creative needs with marketing goals and objectives, you are guaranteed to receive striking visuals that reflect the essence of your brand.

PR & Media

Makmi Group ensures that your public relation and media plans intertwine with your marketing and business development goals. We support you in the initiation of new relationships, while providing beneficial content and ideas to clearly differentiate your brand from the competition. Our agency strives to unite your business with individuals who share interests correlated to your brand.

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Social Media

We understand the importance of utilizing social media. Social media marketing must be comprehensive and therefore, we engage, share content, and build trust. Makmi Group is highly knowledgeable in discovering potential customers online to help your company succeed.

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The Power of Social Media: How Businesses Benefit

By: Andrea Fasciano

A study from The Statistics Portal shows that 81%, or 1.96 billion people, are social media users and this number is expected to rise within the next year. Social media has become so important because it delivers a virtual portal of communication for businesses to potential consumers. Through this gateway, businesses can expand their knowledge on what their customers want while receiving feedback, suggestions, and complaints. Here are some of the ways that all businesses can benefit from utilizing social media platforms such as Facebook, Twitter, and even Instagram.

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Percentage of U.S. population with a social media profile from 2008 to 2017

  1. It shows that you are an active company

Updating and maintaining your companies social media account on a daily basis demonstrates to potential clients that you are dynamically taking notice of their comments. Therefore, this shows that you value the input of your clients and make it an everyday priority to assure that you are present on your social media page.

  1. Convenience

Many customers would prefer to reach out to a company through social media rather than phone because it is less of a hassle. By choosing to always have an employee monitoring the social media page, you are guaranteeing that all customers are noticed and receive replies to their inquiries and comments.

  1. Reputation

If consumers are satisfied with their purchases, there is a high chance that they will write about it on your social media page to encourage other buyers in the market. This would be a direct advantage to your business, demonstrating your guaranteed effective product or service and potentially attracting the attention of more customers.

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  1. Educating your consumers

Having a social media page is an opportunity for companies to elaborate on the specific services and products they are offering. It further shows that you are cultivated in your field and gives you a highly professional image to your prospective purchasers.

  1. Spread Awareness

Social media is not only beneficial for larger companies, but for smaller companies as well. Facebook, Twitter, and Instagram are all platforms that have millions of active users. Customers are capable of sharing posts and hash tagging, which only increases the amount of views. The chances of your company getting noticed will grow significantly if employees efficiently utilize social media outlets.






Case Study: Nivea’s White is Purity Ad Controversy

By: Andrea Fasciano

Nivea is a well-known skin-care company that offers products such as body lotion, body wash, face moisturizer, and cleansing foam. On March 31st, 2017, the German company published an ad for its innovative invisible deodorant on their Middle East Facebook page. It shows the back of a woman wearing a white robe sitting in front of a window with the phrase “White is Purity” and caption “Keep it clean, keep it bright. Don’t let anything ruin it. #Invisible,”. The advertisement was heavily criticized by Facebook users, who expressed that it endorsed racism. Three days later, Nivea deleted the ad and apologized to the public.

What Went Wrong?

Consumers conveyed their disapproval on Facebook and Twitter, blasting the company for promoting white supremacy. After the backlash, Nivea issued a statement acknowledging that the ad was unsuitable to the company’s values. However, many did not accept it because this was not the first time that the company had created a discriminatory advertisement. Back in 2011, their offensive “Re-civilize Yourself” ad portrayed a black man throwing a decapitated head of another black male with an afro and a beard. Consequently, many Screen Shot 2017-10-06 at 10.04.30 AM.pngoutraged consumers reported that they would no longer be purchasing Nivea products.  The company removed this ad and apologized, stating that it does not reflect their views and beliefs. Nivea explained, “We are deeply sorry to anyone who may take offense to this specific post. Diversity and equal opportunity are crucial values of Nivea.”

What Companies Can Learn 

The main thing companies can gain from this controversy is to always be sensitive towards controversial issues. Nivea’s “White Is Purity” advertisement was not a success because it is intensifying racism, an incredibly controversial topic in contemporary society.

Prior to introducing an ad, companies should ask two crucial questions:

  1. Will this offend any particular ethnicity or culture?
  2. Will this ad bring people together in unity, rather than tear them apart?

When they removed the ad, Nivea announced, “After realizing that the post is misleading, it was immediately withdrawn.” This suggests that they did not adequately assess the impact of the advertisement beforehand. If the company had carefully evaluated the advertisement prior to releasing it, they would have recognized the racist aspects that were clearly present. In the future, Nivea needs to focus on generating advertisements that will join people together in harmony. They must also devise methods for effectively and appropriately demonstrating diversity and inclusivity, which are crucial values to their company. Failure to do so will be detrimental to the future success of Nivea.









Five Tips For Setting Up a Class Virtual Reality Kit

By: Andrea Fasciano

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With technology rapidly enhancing, it is no wonder why virtual reality is starting to become a favorable educational method. It can be challenging to initiate a virtual reality kit in the classroom since it is relatively new to the modern world. In order to get the most out of this educational technique, here are some tips when setting up a innovative virtual reality kit in your classroom.

  1. Make Use of The Computer

With the swift advancement of the computer, it will be incredibly beneficial when it comes to the virtual reality kit in the classroom. It is time to steer away from the traditional methods of instruction, such as textbooks. The computer is appealing and amusing to students. Therefore, it’ll give them the opportunity to learn while also having an enjoyable learning experience.

  1. Incorporate Student Interaction Activities

Allow for the students to reflect on their experience of the virtual reality that they participated in. They will learn a significant amount from their peers, resulting in a stronger understanding of the material.

  1. Consider Google’s Expeditions

Introduced in 2015, Expeditions is a low cost tool that includes a camera capable of capturing a 360-degree virtual reality image. This gives students the chance to virtually travel to endless amounts of destinations.

  1. 4D Anatomy

4D Anatomy Online is a resource that has a lot to offer when it comes to medical education. Students are able to learn at their own comfortable pace and gain immediate evaluation. It can be accessed from the tablet, iPad, and desktop computer.

  1. Encourage and Inform Other Instructors

Notify other teachers how the lesson turned out and assess the outcome of using the virtual reality kit in the classroom. Evaluate the ways in which the virtual reality lesson could be improved in order to best serve the education of your students.

In summary, virtual reality kits are capable of making education incredibly more enjoyable for students if utilized appropriately.


Absolute Zero Ice Cream Rolls into Montclair

      Screen Shot 2017-01-13 at 8.27.32 PM.pngAbsolute Zero Ice Cream assembles intriguing Thai-inspired ice cream rolls. If you are craving a brief escape from the bitter cold temperatures and a delicious taste of summertime, then be sure to check out Absolute Zero Ice Cream. It was introduced into the Montclair community in November of 2016 and has been receiving phenomenal business.

These ice cream rolls are incredibly unique, for they consist of fresh milk and cream as a base rather than ice cream mix powder. Kut, the founder of Absolute Zero Ice Cream, further describes, “We proceed to mix in additional ingredients such as fresh fruit or cookies to create different flavors over our special ordered ice cream pan which is below zero. Then we spread it out to flatten and roll it into ice cream rolls. Once it is finished, we offer any toppings and it is unlimited”. In addition, the customer is given the captivating opportunity to watch their ice cream being rolled out and prepared right in front of their eyes.

The owner of Absolute Zero Ice Cream was exposed to the idea of Thai style ice cream as he was exploring ideas for his new business. He keenly decided to start his business in Montclair because he admires the town and how it contains a vast amount of opportunities when it comes to initiating a new business. He further explains that, “It is surrounded by many different restaurants and I just knew it is a perfect fit for Montclair”.

Absolute Zero Ice Cream is also accommodating towards those who have allergies to nuts. In response to a curious customer who reached out asking about nut free items on their Facebook page, the business replied, “Everyday we have a specific machine set to the side just for nut free ice cream”.

One of the most popular items on the Absolute Zero Ice Cream’s menu is ‘Camp and Chill’, which is comprised of chocolate rolled ice cream topped with marshmallows, graham crackers and whipped cream. Another vastly purchased item is the ‘Strawberry Shortcake’, which has strawberries, whipped cream, mint Oreos, and marshmallows. There are also a variety of other enticing toppings that Absolute Zero Ice Cream has to offer including bananas, raspberries, coconut shavings, blueberries, caramel syrup, pretzels, teddy grahams, crushed cookies, sprinkles, and chocolate syrup.

Through their positive reviews and 5 star ratings on the businesses Facebook page, it is evident that customers are incredibly pleased with Absolute Zero Ice Cream. As Kut eagerly states, “Business has been better than expected and I am glad to see happy and satisfied customers. We are fortunate to have people come and support us”. You can learn more about menu items and what they have to offer by calling 862-213-3748.


Maureen Edelson Interview

        screen-shot-2017-02-23-at-9-05-51-am Maureen Edelson, former third ward council candidate, took the time to describe her experience of running for public office. She is heavily involved with Montclair Physical Therapy and an active member of her community. Maureen participates in several organizations including Redeemer Montclair Presbyterian Church and Boy Scout Troop 4 as a Scoutmaster. She also has founded and created Montclair Scout Institute. Her and her husband have continuously supported the YMCA of Montclair and Partners for Women and Justice. A graduate of Ohio Wesleyan University with a B.A. in Economics, Maureen Edelson is a Chartered Financial Analyst who has demonstrated success in her career.

            Edelson is co-owner of Montclair Physical Therapy along with her husband who is the owner. It was founded in 1991 with two offices located in Manhattan and Cedar Grove. She enjoys assisting patients’ well-being by soothing their pain through their outstanding physical therapy techniques. Maureen explains, “We hear the word miracle at least once a week. Watching this happen is awesome”. Both of these facilities are the only two that are certified McKenzie Clinics in the area. This may contribute to their significant customer satisfaction. Maureen Edelson reports that, “We help 92% of our patients in an average of five visits or fewer, and then teach self-management for future prevention and management of pain episodes”. Edelson’s passion of helping others in the community led her to run for third ward council and make an impact on Montclair. Fortunately, she was generous enough to elaborate on her professional experiences.

Q: What was it like running for Montclair Council?

A: Running for elective office was like learning a new business, creating a startup, and running the small operation. There are laws, systems, a body of knowledge and etiquette that are necessary to learn, manage and perform. So many people were very helpful in this effort. I encourage Montclair’s citizens with leadership skills, personal capacity, and concern for the greater good, who want to see a healthy, safe and prosperous Montclair, to consider doing the same in 2020.

 Q: Why did this type of work interest you and how did you get started?

A: I merely wanted to comply with the obligations of mounting a campaign in order that my results might be the best possible. However, the important element was giving voters a choice

Q: Why did you decide to work for Montclair Physical Therapy?

A: My husband, Todd Edelson, is a gifted and highly accomplished physical therapist, and a global leader in his McKenzie Method skills and body of knowledge. At an early stage in our lives, when I was at home full-time, establishing our family and making a home, he expressed that he would like to open a private practice in order to serve patients directly instead of through the hospital out-patient department where he was head of rehabilitation services. I was very happy to use my business skills to help establish and grow a small business.

Q: What things did you do prior to doing what you do now?

A: My first role after college was as a securities analyst at Smith Barney, Harris Upham, where I worked for seven years and had an excellent experience. Then, I was a full-time parent and homemaker for seven years before helping establish Montclair Physical Therapy. Seeing a pattern, I eased myself out of our small business after seven years, handing the management reigns over to a skilled administrator. After a few years of taking care of elderly family and volunteering in the community, I created a career that combined youth management and the outdoors. During this time, I worked in management for both the New York-New Jersey Trail Conference and the Boy Scouts of America.

Q: What is a significant project or accomplishment that you are most proud of?

A: I’m most proud of creating, guiding and maintaining a healthy family that now includes independent adult children who are prepared to do the same. Based on my experience, the family is the basis of a healthy society and a healthy economy.  External to family, I’m most proud of creating a business in a difficult operating environment, and then using those skills to re-develop Newark Boy Scouts and offer positive, life-changing experiences to hundreds of the less-chance children of New Jersey’s largest city, just seven miles away.

Q: What do you think will be the next step in your career?

A: I believe it will involve helping people empower themselves with information and experience in order that they might live the healthiest, safest, most prosperous lives possible.

Shami Fine Watchmaking

Shami Fine Watchmaking, located at 155 Willowbrook Boulevard in Wayne, is a family owned business that has been in the watch repair industry for over 70 years. Marketing Manager, Amy Bonilla, discusses how this type of work is especially unique compared to others. Shami Fine Watchmaking specializes in various services such as battery replacements, polishing, crystal replacements, waterproofing, appraisal, adjustments and many others. In addition, the business also introduced an online shop recently that displays men’s and ladies timepieces.



Shami Fine Watchmaking offers a broad range of brand services such as Chronoswiss, Armand Nicolet, U-Boat, Michael Kors, Tiffany & Co, Louis Vuitton, David Yurman and Panerai. Bonilla states that, “They are all tremendous yet different timepieces. I always encourage all my clients to learn about the history and craftsmanship about these brands”.

Watch repair is incredibly intriguing because every watch is distinct and different in its own way. Bonilla explains, “All watches are never repaired the same, as they all have its unique mechanics. It is a true craftsmanship”. She further describes that this industry is rare but fascinating and she is proud of the talent that her watchmakers have at Shami Fine Watchmaking. She proudly explains, “I take pride knowing how my watchmakers can restore any timepiece to look like new! Many clients have valuable timepieces, pocket watches, etc. which they believe can never be restored or fixed to its originality. With the knowledge and experience we have, it’s nice to know we were able to provide the upmost quality and care to these watches”


Bonilla is very eager about the future of Shami Fine Watchmaking. She optimistically states, “In the upcoming years, we hope to continue flourishing within the watch repair and watchmaking profession, and providing quality care in all of our timepieces. I am proud of what we have accomplished thus far and look forward to what the future has in store for us. Many clients have valuable timepieces, pocket watches, etc. which they believe can never be restored or fixed to its originality. With the knowledge and experience we have, it’s nice to know we were able to provide the upmost quality and care to these watches.”

For more information about Shami Fine Watchmaking and how to send your watch in for repairs, visit their website at http://www.shamifinewatchmaking.com or you can reach them at (973) 785-0004.

Five Best Tactics To Overcoming College Homesickness

T.S. Eliot wisely acknowledged that “Home is where one starts from”. After getting that high school diploma the glamorization of gaining independence blinds us from the fact that we are parting from our loved ones. College truly sheds light on how precious home is to us. The nostalgia that stems from being away from home can be overwhelming and perplexing. You may be thinking, “I thought this was what I wanted” or “I desperately wanted to leave home why am I so depressed now?”. Unless this nostalgia interferes with performance in the classroom or daily activities, it is completely normal. Luckily, there are several strategies to help battle these disheartening feelings.

It is OK to Call Home

Many will say to completely resist the urge to pick up the phone and call your parents or siblings. While being on the phone could potentially worsen the homesickness, it could also provide one with a sense of being at home again. At home we are constantly interacting with our family members. Phones are that source of interaction with our loved ones when we are unable to connect face to face. We also are incredibly fortunate to live in a time where video chat exists.  Calling home once a day will provide an ongoing communication with your loved ones.

An Exciting Countdown

For some mysterious reason countdowns are very enticing. On Facebook or Instagram you will always see countdowns for birthdays, weddings, vacations, and other special occasions. Lets face it: we love counting down. So therefore, next time you are bombarded with homesickness, look at the calendar and choose the next date that you will go home. At the end of the day, praise yourself and make it an effort to acknowledge how many more days until you are home again. This is reassuring and motivates you to take it one day at a time so you are not as overwhelmed and agitated.

Keep Busy

Read a book, write, work out, get a head start on that paper due next week ,talk on the phone, play a game. Do what you love most and always keep busy. It will make time go by faster than it would by sitting around. Being productive is an immense key to escaping nostalgia while away at college.

Release Tears

Secluding your emotions is detrimental to both your physical and emotional health.  It will only result in excessive stress  and this will indisputably destroy your immune system and ability to get a good night rest. It is OK to cry. Crying does not characterize you as a weak individual, but rather defines you as a completely normal human being with feelings. Releasing these emotions is crucial to your health and I assure that you will always feel better afterwards.

Talk To Somebody

This unites with the previous tactic of not keeping our emotions trapped inside. Talk to a reliable friend, significant other, advisor, or counselor. Remember that there is always somebody willing to listen.

Farm To Table Charity Dinner

Hip New Jersey’s Cara DiFalco sat down with Jennifer Papa, executive director of City Green, to talk about the organizations upcoming charity dinner at Spuntino Wine Bar.

City Green is a non-profit organization based in Clifton that strives to create access to healthy food in low income neighborhoods. The organization is also dedicated to assuring that children have access to a safe outdoor environment.

On August 9th, Spuntino Wine Bar, located in Clifton, will host a Farm-To-Table dinner to benefit City Green. Papa explains that Spuntino Wine Bar, “Is all about farm to table, they love to source locally so it’s a really good fit for our two organizations”. Furthermore, she states that this will “support the growing strong intern program”. The organization offers paid summer employment to high school students from Paterson and Clifton. Additionally, they also run a youth development program that educates these students on how to construct a resume, maintain a job, and prepare for the future.

Cara DiFalco also sat down with Josh Bernstein, Executive Chef of Spuntino Wine Bar to talk more about the Farm-To-Table charity dinner. They will be getting produce from the farm and local vendors will also be present to help support the charity.   The cost to attend is $80.00 per person in addition to tax and gratuity. The dinner includes “a wonderful wine dinner, passed hors d’oeuvres such as our local black bass, and a five-course sit-down meal with wine pairings”. Be sure to check this event out. Tickets are still available and can be purchased on the restaurants website or you can call the restaurant to make a reservation.

Analysis of Robert Frost’s “Neither Out Far nor In Deep”

“Neither Out Far Nor in Deep” is a prime example of how Robert Frost utilizes the tactic of mystery and constructs suspense throughout his poetry. On the very surface of this poem, especially the first couple of lines, it appears as if it is a typical pleasant day at the beach. However, Frost is once again touching upon dark facts about life.

In the first stanza of the poem, individuals are turning their backs against the land and focusing solely on the sea. By completely ignoring the land behind them, this shows that they are searching for something that extends deep within the ocean. They could potentially be perplexed with their identities, contemplating a major decision, or simply just pondering life. This is not unusual because the ocean tends to be such an emotional place where one reflects on life, whether they are aware of this or not. At the same time, the ocean is also associated with mystery and enigma .

The poem is a reflection on how individuals are always searching for answers to life’s biggest questions while looking at the sea. Frost writes, “The Land may vary more;/ But Wherever the truth may be–/ The water comes ashore” (lines 9-11). While the answers to these questions may be out at sea, they are also simultaneously coming up onto the shore. However when they wash up to land, people still continue to gaze at the sea.

Generally speaking, Frost is commenting on the idea that people are constantly peering at the ocean and searching for answers about human existence. However, it is more wise to search for these answers on land since ideas and society are always evolving and changing.